Fior di Levante

The Venetians called Zante the Fior di Levante, the flower of the Levant, because of how beautiful the landscape is.

Greeks still do. At least in telephone directory ads. I am rather taken by the recent 11880 ads, featuring the Zante ferryboat, and/or the female narrator rattling off a list of Greek towns, and merrily trilling Fiorrrro di Levante! instead of Zakynthos.

(Yes, I know it’s fiore in Standard Italian. We don’t have nouns ending in –e in Greek; fjoro is the Greek nativisation.)

I didn’t find the recent ad, but I found the identical ad from 9 years ago, with a male narrator reading it.  He just didn’t have the same enthusiasm:

I also found this much older ad, featuring a brief four-part harmony choir, and someone confusing mandolin and mandolato (nougat).

Cosmote phone company and Levante Ferries seem to have a cosy business relationship. So enjoy this extended nature porn from them, because you’re not going to get that kind of thing from me:

Levant is a funny old word, by the way, and one that translators lurched at temporarily when trying to render the name of ISIS. 20th century geopolitics mean people no longer think of Greece or even Turkey as being “the East”: the Middle East starts in Syria.